Category:Customer Lifetime Value and Competing on Analytics
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Two years ago I started the Analytics Peer Forum in Auckland , New Zealand with the objectives of creating a community of peers that meet quarterly to listen to companies present their analytics capabilities and questions. The membership totals some 200 people, there is no cost or fees. The meetings are hosted by companies on a voluntary basis (as are the drinks and nibbles). If you are interested in joining or receiving information about our forums please email me rowan.robinson@mercury.co.nz.
Over the last 3 years the Company I work for, Mercury Energy, has built CPM, CVM and CLV Models. I would like to discuss the techniques and issues that others have employed in their quest for a leading edge in Analytical Intelligence.
How have you used the models to give your company a competitive advantage?
If you have built a Customer Lifetime Value Model how many years history do you have and how many years in the future do you predict?
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