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Integrated Marketing with SAS® in the Age of Real Time

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Real-time, integrated marketing solutions are a necessity for maintaining your competitive advantage. This paper provides a brief overview of three SAS solutions (SAS® Marketing Automation, SAS® Real-Time Decision Manager, and SAS® Event Stream Processing) that form a basis for building a modern, real-time, interactive marketing platform.

  • It presents typical (and also possible) use cases that you can implement with a comprehensive real-time interactive marketing solution, in major industries like finance (banking), telco, and retail.
  • It demonstrates typical functional architectures that need to be implemented to support business cases (how solution components collaborate with customer’s IT landscape and with each other).
  • And it provides examples of our experience in implementing these solutions—do’s and don’ts, best practices, and what to expect from an implementation project.

Online Materials

View the pdf for Creating Integrated Marketing with SAS® in the Age of Real Time.

You can also see the Video from SAS Global Forum 2016 Video

Contact Info

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