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Presentations:Rafal Papers and Presentations
- Text Mining Reveals the Secret of Success: Identification of Sales Determinants Hidden in Customers' Opinions
Categories: GROOVY Procedure, Presentations, Rafal Papers and Presentations, SAS Global Forum 2014, Text Mining
Nowadays, in the Big Data era, Business Intelligence Departments collect, store, process, calculate, and monitor massive amounts of data. Nevertheless, sometimes hundreds of metrics built on the structured data are inefficient to explain why the offered deal sold better or worse than expected. ..→