From sasCommunity

Chair: F. Joseph Kelley

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Customer Intelligence relates to the gathering, analyzing and exploiting of enterprise information and intelligence of a company’s customer base. Its purpose is to derive a deeper, more fundamental understanding of one’s customer base: their needs and wants and how well these are being satisfied. Papers in this section may incorporate:

• Master data management best practices to ensure customer data quality and compliance.
• Campaign management and optimization to acquire, cultivate and retain customers and provide analysis of the effectiveness of advertising, promotions and incentives.
• Web analytics to analyze and optimize the effectiveness of the corporate Web site.
• Managing customers based on their current and future level of profitability.
• Strategic segmentation and predictive analytics relating to customer behavior and customer experience.
• Integration of insightful analysis into corporate strategy.

SAS Global Forum 2010 Paper Topics Submissions

• To post an idea for a paper, click: Here is my idea

Your posting will be listed on this page.

• To add your comments to an existing idea, click on the Edit link beside the topic

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The following subsections list previously suggested topics:

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