Sas Campaign Analyst - Woolworths, Sydney, Australia
From sasCommunity
COMPANY:Woolworths Ltd Australia
POSITION: SAS Campaign Analyst
DURATION: Full time
LOCATION: Norwest Business Park, Sydney, NSW, Australia
DESCRIPTION: Based at our support office in Norwest, we are looking for an analytical minded, self motivator to join our Customer Engagement team in a key role. Working closely with the buying teams and other Data Mining Specialists the Customer Analyst will use statistical and/or analytical techniques to run campaigns/promotions, derive customer insights and customer profiles in order to participate in the creation of value for Woolworths.
- Apply ONLY if you have good knowledge of SAS 9**
KEY RESPONSIBILITIES:
Design data analysis projects within Woolworths Customer Engagement Division Collaborate with stakeholders to design and implement unique marketing programs for customer loyalty/engagement Data extraction, analysis and manipulation of customer data Develop and support the deployment of customer analytics models Report and analyse campaign results, including detailed profiling of target customer segments and develop reports with recommendations on business strategy and potential impacts
ADDITIONAL INFORMATION:
To be considered for this position, you will meet the following selection criteria: Familiarity with running statistical models to execute campaigns/promotions Experience in preparing data and runpredictive regression models Strong understanding of Campaign Management principles Familiarity with sophisticated hybrid models built from behavioural (transactional) data to optimise communication and product offer Strong problem solving abilities and knowledge of customer analysis techniques gained from a dynamic consumer focused organisation Strong level of direct experience with databases and data structures A strong knowledge of SAS 9 and Enterprise Guide 4.1 is a must. Exposure to Enterprise Miner is ideal but not essential Tertiary qualification in Maths, Stats or related discipline Other skills that will be highly regarded are: Understanding of Decision Trees and Neural Networks will be a plus Experience in FMCG or retail industry, desired but not essential
CONTACT INFORMATION:
Name: Yasmin Allam
To apply, please go to www.wowcareers.com.au and submit an application to job number: 068681.
